Advertising falls into two different categories: Pay-Per-Click and Static (Banner) Advertising.
Pay-per-click advertising includes Google AdWords and Facebook Advertising, and gets the name because you aren’t actually charged anything until a user clicks your ad. I have experience creating the copy for text ads and creating the graphics for the image ads. I monitor the analytics and optimize the campaign on a continuing basis to ensure the lowest cost with the most effective ads.
Banner advertising is when negotiations take place to position a banner on specific websites or networks. Usually the banners remain static and are negotiated on a multiple month basis.
For more information, contact me.