Joe Calderone | Chicago Internet Marketing Coordinator
Sin Bin Hockey ShopGraphic Design, Website Creation Sin Bin Hockey eCommerce Store Design

Sin Bin Hockey Shop

The Sin Bin Hockey Shop is a hockey equipment and apparel retail store. The objective of their online eCommerce platform was to increase sales on the web and better organize their team ordering.

Using the BigCommerce shopping-cart software, I created the storefront and uploaded all of the product into the store, complete with custom banners and graphics. I also advised them on their social media marketing and various ways to generate traffic to the site.

DateOctober 2010
CategoryGraphic Design, Web Design
ClientSin Bin Hockey Shop
Olympia Chiropractic and Physical TherapyGraphic Design, Website Creation Olympia Chiropractic and Physical Therapy

Olympia Chiropractic and Physical Therapy

Olympia Chiropractic and Physical Therapy is a Chicagoland multi-disciplinary clinic specializing in Chiropractic, Physical Therapy, Athletic Training, Nutritional Counseling, and Wellness Programs.

The objective of the Olympia website is to increase appointment requests from the internet through increased search engine visibility, strong calls-to-action, and an easy to fill out web form. They have seen a 25% increase in traffic and appointment referrals since their site went live in May of 2012.

DateMay, 2012
CategoryWebsite Creation
The Body Project EnsembleGraphic Design, Website Creation The Body Project Ensemble Theatre Group Chicago

The Body Project Ensemble

The Body Project Ensemble is a Chicago-based theatre group that explores the complex range of relationships and experiences women have with, and hold within their bodies through storytelling, gesture, movement, and ritual.

I worked with T.B.P.E. to create a website that highlighted their events and each member of the group. I populated the initial load of content into the WordPress CMS and trained a member to use and manage the site. I continually provide support for any issues as well.

DateApril, 2012
CategoryWeb/Graphic Design

About Me my biography

Upon earning a degree in Business Administration from Iowa Wesleyan College, I began working freelance with small businesses as an Internet Marketing Coordinator and Social Media Account Manager. In this entrepreneurial position, I’ve gained experience integrating social media and digital advertising into programs which increase sales and website traffic.

Currently I’m delivering new ideas that help re-define integrated PR and marketing to better serve clients, such as Allstate Insurance, The Chicago Auto Show, and Catholic Extension, while at Vivid Ascent.

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Testimonials nice things people have said

Joe has a valuable combination of skills; he’s passionate about innovations in new media and is able to translate the technologies into business-building ideas for clients. Both strategic and creative, Joe is committed and energetic about getting results.

Dan OBrien – CEO, Vivid Ascent Integrated Marketing

Joe is on top of all of today’s latest and greatest social networking outlets and has been a tremendous asset in getting our company’s product in front of our target market.

Mike Venetis – Founder, The Prep Room

Joe loves what he does, which is a value itself. He keeps up with the latest trends and is not shy about giving his expert opinion and creativity; He has helped me deliver solutions more quickly and effectively

Omar Trevino – CEO, Dios Design


Social Media stalk me

I’m all over social media networks, probably over-sharing inappropriate things. Feel free to stalk me:

 social badge en Social Media

My areas of expertise include:

Social Media Account Management

Web Design

Creative Marketing and Advertising Campaigns

Print & Digital Graphic Design

Logo Design

Pay-Per-Click Advertising Campaigns

Basic Search Engine Optimization

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